Display card



1 .r N -w 5 nmwi mu F sa Am m P i INVENTOR Paul A. Bmflain ATTO NEYS March 2 1926 '5 D I S PLAY CA2; D

to the can,

ram. A. 33mm,

PATENT OFFICE.

OF SEATTLE, WASHINGTON, ASSIGNOB OF ONE-HALF TO PLmY v'1. BRIGHABD, OF SEATTLE, WASHINGTON.

I DISPLAY CARD.

Application filed September 80, 1925. Serial No. 59,446.

To all whom it may concern:

Be it knowntha-t 1, PAUL A. BRA'I'IAIN, a citizen of the United States, and resident of Seattle, King County, Washington, have invented certain new and useful Improvements in Display Cards, of which the following is a specification. y

My invention relates to display cards and particularly to the type which is intended for association with an article of merchandisc.

The principal object of my inventionis to produce a display card of this type'so constructed that it may be securely held in place by the article itself. It is also an object to produce a card of this type which may be more cheaply made than the cards generally used for this purpose, particularly through the elimination of a separate easel back or of easel or supporting attachments for the card.

Still another object is the provision of such a card which can have an interlocking engagement with the article so that the two may not be readily separated, and so that the card may not be upset except as the article itself isupset. r I

My invention consists in producing a card of this kind having a hole for the reception of the article of merchandise, the outlines of which hole shall be such as to accommodate the article of merchandise and to mit it to be passed, partially at least, therethrough and at the same time to form an overlapping or interlocking engagement with the merchandise, preferably towards the top and bottomthereof, but at least towards the top, which will prevent the card from falling down.

The particular features of construction which form the novelty in my invention will be hereinafter described, and the novel combinations upon which I desire to secure atent protection will be particularly de ned in theclaims. I

In the accompanying drawings, I have 11- lustrated my invention as constructed for application to packages of various shapes and sizes. v I I Fig. 1 represents a blank, such'a's would be used for application to a round can;

Fig. 2 represents the same card applied or as it would be used in display;

Fig. 3 is an edge view of the same card applied to a can;

ageand, in fact,

Fig. 4 shows aface view of the blank cut I for use in connection with a bottle;

Fig. 5 is a front or face view of the same card as applied to a bottle; and Fig. 6 is an edge view of the same;

Fig. 7 shows a cation to a rectangular package;

Fig. 8 is a face view of the same card, shown applied to its package;

Fig. 9 is a face view of a card shown ap plied to a. rectangular package in which the package is shown with a face of the ackage presented fully to the front, instea of-the package being placed in diagonal relation thtlareto, as it is in Fig. 8.

n preparin a card for dis la ur oses I prefer that it be formed wi thii bas d sec tion as 1, folded back along the scored line 10 to form a. base upon which the package is. designed to rest. An opening is made 1n the card, the shape and size of which may vary widely but which would ordinarily correspond fairly closely to the outline of the package with which it is to be used. The opening shown in the card of Figures 1, 2 and 3 has curved vertical sides, the central portion of this opening,- measured horizontally, being at least of a width corresponding with the horizontal diameter or over-all measurement of the package from its top down to and including its height.

The top of the opening is of less extent than the horizontal dimension of the packis less than the least diameter of the top of the package. The purpose of this is to have the upper portion above the greatest width of the opening (say at the point 20) of less width than the upper portion of the package. Preferably, also, the same is true at the points 21 toward the lower end of the opening, that is to say, they are spaced less than the width of the package at this point. These portions at the top and the bottom of, the opening are designed to overlap the outline of the package at the topand bottom thereof, respectively. In addition to this, and solely for convenience of application of the card to the package, it is desirable to have a portion of the base cut away, as shown at 22, whereby a projecting corner of the package is cleared as the base 1 is swung backward. Without this, it may at blank adapted for applipackage.

The appearance of the card, as applied to a package of the type for which the card of Figures 1 and 2 is designed, is shown inportion of the upper the ac age, as seen in an edge view of the the car is shown in Figure 3. It will be observed that the plane of the card intersects general vertical axis of the package at a level between its top and bottom. A card so ositioned will engage the sides of the pac age above this point of intersection to prevent forward movement of the card. The top of the package is engaged by the upper ed e 23 of the openin and this prevents bac ward movement 0 the card relative to the package; By reason of these two engagements, therefore, the card is prevented from falling either forward or backward solong as the package 24- is not itself displaced.

Preferably, however, the side edges 21 of the o ening engage the side face of the package om the front, that 'is,'below the oint of intersection of the plane of the car and -the general vertical axis of the package,

whereby forward movement of the package relative to the card such as might occur were the. package to he slid forward, isprevented. This engagement of the edges 21 with the packa e action of the e go 23 in preventing tilting backward of the card, and, in fact, with light cards, might altogether replace this engagement, for the purpose. By reason of the engagement of the si e edges 20 with the side face of the package by reason of engagement of theedges 21 with the sideface of the package from the front, the package and card are interlockingly engaged so as to prevent falling down of the card, whether forwardly or backwardlyi The card illustrated in Figures 4 and 5 is designed for application to a bottle. The principle of construction used in outlinin the opening which is to receive the bottle, is the same as that for a can. The upper part of the opening, co responding in positipn with the neckof the bottle, has its sides inclined towards each other so that at 'its upper end the parts are separated a distance less than the diameter of the bottle neck, while at the bottom are drawn together to a distance less than the diameter of the base of the bottle. The upper edge of the opening, as at 23, for both which is constructed or likewise supplements the from the rear, andof the opening the sides intense of these cards, will rest upon the upper end face of the package. The base section 1 by formingsa support for the package, securely holds the card against being tipped over by wind or any light force.

In Figures 7 and 8, I have shown a card adapted for application to a rectangular package and the manner in which the package is associatedtherewith. This card has been designed for holding the package in a position in which the faces of the package areddiagonal or inclined to the face of the car in the card engages the upper end face of the package. The inclined portion 31 engages one of the vertical faces of the package, while theother inclinededge 32 engages a vertical face of the package which is at right angles to that engaged by the edge 31, The inclined face 33 engages a face of the package opposite to that" engaged by the edge 31, and the edge 34 engages a face ofthe package opposite to that engaged by the edge 32. In this case also it 18 desirable that the notch be extended into the nasesection a short distance, as is shown at :35, this being done merely for convenience in applying the card to the package.

In Figure 9, I have illustrated how a card may be applied to a rectangular package and have the front iplane of the package square with relation to the card, that is, the front face of the card and the front face of the lines ad acent to th base. outline of the opening in the have short sections, as 40, inclined somewhat both to the top and the side edges of the opening, it being intended that these should overlap, respectively, with the front and the rear face of the ackage.

The 0 enings cut in the card may be broadly efined as being the outline formed by the package on a plane which is diagonal with the package and which, in all of the forms except that shown in Figure 9, intersects the top and bottom faces of the package at points adjacent, res front and the rear face of t e packa e. In the modification shown in Figure 9, t e full width shape of the opening stops a little short of the top and bottom of the package. This may be done by a' diagonal out, as

this case the card might The short section 30 of the opening actively, to the shown in Figure -9, or by any other suitable port it in a display card. By so supporting it, and with the package resting upon the base section of the card, the card is securely held against any ordinary accidental displacement.

Vhat I claim as m invention is:

1. A display card or use with merchandise packages having a hole cut therein of a shape and size that its side edges will fit a diagonal outline of the package, and its v top edge'will engage the top of the package when positioned in the hole, said card having a base section adapted to fold under the package and having a shallow cut therein to facilitate insertion of the package.

2. A' display card for packages having a base section adapted to fold back and a hole cut in the main body of a shape to fit the package upon the outline formed'by a diagonally intersecting plane which cuts across the top and bottom ends of the package inward from and adjacent to respectively the back and the front sides of the package, said holehaving an extension which cuts into the base to thereby facilitate placing of the package in the hole.

3. A display card for association with a package comprising a sheet having a package-receiving aperture, the aperture, below its upper edge, being ofa Width not less than thewidth of an intermediate portion of the package, whereby the package may be received in said aperture within the plane of the sheet, the side edges of the aperture, above and below the intersection of the plane of the sheet with the general vertical axis of the package, being of less width than the corresponding width of the package at corresponding heights, whereby the upper side faces of the package are engaged-thereby rom the rear to prevent the sheet falling forward, and whereby the lower side faces ofv the package are engaged thereby from the front to prevent the sheet falling backward, and a base section hingedly connected to the lower edge of the sheet in the line of the lower edge of the aperture, and adapted to be-folded' back, whereby the package may rest thereon, the base section being cut out in a continuation of the aperture in the sheet to permit insertion of the package.

PAUL A. BRATTAIN. 

